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The views expressed are those of the author and do not necessarily reflect the views of ASPA as an organization.
By Bill Brantley
February 26, 2026

For decades, government agencies have tracked outputs like permits processed and calls answered to measure performance. Yet these metrics often miss the real goal: improving residents’ lives. With declining trust and increasingly complex social challenges, it is clear that traditional measurement systems no longer suffice.
Government performance management often tracks what is easiest to measure instead of what matters most. Research in Public Performance & Management Review shows that this output-focused approach can create incentives to chase targets rather than fulfill an agency’s mission, leading to so-called performance paradoxes, where meeting metrics does not improve public value.
Measuring emergency response times, for example, shows how quickly help arrives, but not actual health outcomes, equitable access or public trust. An agency may respond quickly yet still neglect vulnerable communities that avoid seeking help or lack adequate services.
The Equity Blind Spot
Traditional metrics often fail to reveal inequities in service delivery. Laws such as the GPRA Modernization Act of 2010 and the Agency Performance Act of 2024 have shifted federal agencies toward strategic goals, but research shows that even outcome-based systems can hide disparities by aggregating results. A city’s claim that 90% of residents are satisfied with parks may obscure differences across income, race or neighborhood. Measuring equity requires disaggregating data to show who truly benefits.
Some regions are setting the pace for change. Oregon Metro’s Equity Metrics Dashboard highlights disparities in income, race and other indicators. Local governments that integrate equity goals from the outset are better positioned to avoid unintentional disparate impacts. The Urban Institute notes that equity metrics should assess both procedural fairness and distributional equity, not just demographics. In Sage Open, Dr. Yunsoo Lee describes social equity as a critical third pillar of public administration alongside efficiency and effectiveness.
Behavioral Economics: Understanding How Residents Actually Decide
Traditional metrics assume individuals act rationally and make optimal decisions. Behavioral economics shows otherwise. Context, default options and cognitive biases significantly influence decision-making. Since the establishment of the United Kingdom’s Behavioural Insights Team in 2010, governments worldwide have applied these concepts to improve policy outcomes.
Performance measurement should move beyond participation rates to examine how program design shapes access. When the United Kingdom shifted pension enrollment from opt-in to opt-out in 2012, participation rose dramatically. The lesson is clear: metrics must reflect how policy design affects equity and outcomes.
In 2015, an executive order established the Social and Behavioral Sciences Team to improve federal communications and service delivery. Its research demonstrated that simple changes, such as personalized reminders and clearer forms, can significantly improve outcomes at minimal cost.
For performance managers, this means evaluating not only whether services exist, but whether they are psychologically accessible. Are application processes unnecessarily complex? Do communications activate the right mental models? Harvard’s Government Performance Lab has shown that agencies achieve better results when they measure service performance in real time rather than waiting until programs conclude. Continuous feedback enables ongoing improvement based on outcomes, not just outputs.
Toward Citizen-Centered Performance
Instead of focusing narrowly on outputs, agencies should measure public value, tangible improvements in people’s lives. That means tracking residents’ access to quality parks or the effectiveness of issue resolution, not just acreage maintained or call volume answered.
Citizen-centered measurement requires both qualitative and quantitative data. Resident surveys, focus groups and participatory goal-setting processes help align measurement systems with community priorities rather than internal bureaucracy.
Boston’s CityScore dashboard aggregates performance across multiple city services into a single metric, allowing managers to monitor outcomes in real time and identify which interventions improve results for residents.
Implementing the New Paradigm
Evidence-based reform requires action on three fronts.
First, disaggregate everything. Every metric should be broken down by demographic characteristics, geography and service channel. This reveals which populations remain underserved and enables targeted intervention.
Second, measure processes as well as results. Borrowing from behavioral economics, agencies should assess how program design affects accessibility. Are default options optimized? Do forms create unnecessary cognitive burdens? Does communication effectively leverage social norms?
Third, embrace iteration. Traditional annual reporting cycles limit real-time learning. As the Government Performance Lab’s work in New Jersey shows, continuous measurement allows rapid testing and refinement through repeated cycles of measuring, learning and acting.
Shifting from traditional outputs to meaningful outcomes, and prioritizing residents over bureaucracy, represents a fundamental change in how government demonstrates value. As trust in public institutions wavers, measuring true impact, improved lives, equitable opportunity and effective service, has never been more important.
Author: Dr. Bill Brantley is the President and Chief Learning Officer for BAS2A, an instructional design consultancy for state and local governments. He also teaches at the University of Louisville and the University of Maryland. His opinions are his own and do not reflect those of his employers. You can reach him at https://www.linkedin.com/in/billbrantley/.
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